VONK Energy
From a complex e-credit system to a clear revenue opportunity for charging infrastructure.
Context
In Belgium, public and semi-public EV charging infrastructure can generate e-credits, a recurring source of value linked to renewable energy in transport. The opportunity was commercially meaningful, but hard to communicate. Customers had to understand eligibility, charging data, regulatory registration and the route from delivered electricity to payout before they could decide to act. For VONK Energy, the challenge was not to make the system more complex. It was to make the benefit impossible to miss.
The shift
We reframed e-credits from a technical compliance mechanism into one clear business outcome: turn existing charging infrastructure into an active source of revenue. The proposition leads with the value a client can gain, while the product experience makes that value transparent over time. Rather than asking customers to master the system, VONK gives them a practical route to see their opportunity, begin the process and follow their position.
What we made
- A commercial proposition and messaging structure that makes the customer benefit tangible from the first interaction
- A client journey from initial eligibility check and income simulation through onboarding, data connection and quarterly payout
- A customer portal direction that brings charging volume, estimated and validated e-credit value, processing status and payout history into one useful client view
- A digital foundation designed to support conversion, onboarding and ongoing client visibility
The experience
The experience is deliberately commercial before it is technical. A prospective customer can first understand the opportunity and assess whether their charging infrastructure is likely to qualify.
Once onboarded, the service becomes a calm and transparent operational experience. VONK manages the regulatory and data-heavy process in the background, while the client sees the value and status of their participation in one place.
Role of herants
- Strategy
- Brand
- Product and UX
- Build
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