GoGEO Today
Turning a practical GEO methodology into a focused learning product for modern marketing teams.
Context
Generative Engine Optimization was moving fast, while much of the material available to marketers was fragmented, overly tactical or built around outcomes nobody could guarantee. The founders of GoGEO had developed a practical approach through years of work across marketing, brand strategy, go-to-market, SEO and SEA. What they needed was a way to turn that experience into a product that teams could understand, buy and apply with confidence.
The shift
Rather than presenting GEO as a shortcut to visibility, we framed it as a disciplined content practice. Start with real customer questions. Build evidence. Write clear, reviewable answers. Document what you observe. That shift turned a broad and fast-moving topic into a focused learning journey with a clear promise, a practical method and useful outputs at every step.
What we made
- A clear position, name and product narrative for GoGEO Today
- A modular learning journey that moves from questions and sources to answer design, review and pilot decisions
- A content and interface system for lessons, exercises, prompts and workspaces that keeps the methodology consistent as it grows
Role of herants
- Strategy and positioning
- Learning product architecture
- Content system and course design
- Brand and digital product direction
Doeikzelf
Turning guided self-build expertise into a customer journey that sells, supports and stays useful long after handover.